UGC Media Kit Template: What to Include + How to Use It

Most UGC creators skip the media kit until a brand asks for one. Then they scramble to throw something together in an hour, send it off, and wonder why the brand went quiet.

A media kit is not a portfolio. It is a decision document — the single file that tells a brand manager everything they need to say yes in under 60 seconds. When you send a strong one proactively, before they ask, you signal that you run your business like a professional supplier. That matters more than your follower count.

Here is the exact template I use, broken down section by section, with the format choices that actually get opened and read.

The 5 Sections Every UGC Media Kit Needs

Brands are busy. A media kit that takes more than two pages to say what you do will get skimmed once and filed. These five sections are everything a brand manager needs to decide whether to reply — nothing more.

Section 1: Bio and creator statement Section 2: Niche and content style Section 3: Portfolio samples Section 4: Rates by deliverable Section 5: Contact and next steps

That order is deliberate. Hook them with who you are, prove you make the right kind of content, show the work, state the price, and tell them exactly how to proceed. Brands that want to work with you will move fast once they have all five pieces.

Section-by-Section Template Walkthrough

Section 1: Bio and Creator Statement

Keep this to two sentences maximum. The first tells them who you are and what you create. The second gives them one signal that you understand their world.

Template:

I create scroll-stopping short-form videos for [niche] brands — [content types you produce, e.g. unboxings, demos, GRWM-style reviews, and before/afters]. I have worked with [number, or “both direct brands and via platforms like Insense and JoinBrands”] and specialize in content that is designed to run as a paid ad, not just an organic post.

If you are just starting out, drop the “I have worked with” line and replace it with your creative angle:

I specialize in [content style] that prioritizes hook-to-hold-time — every video is built to stop the scroll in the first two seconds.

Section 2: Niche and Content Style

This is one of the most skimmed sections, so make it visual and scannable. Two columns work well: left side lists your niches, right side lists your content formats.

Template:

Niches	Content Formats
Beauty and skincare	15-second video ads
Home and wellness	30-second video reviews
Food and supplements	Photo bundles (5–8 images)
Tech and apps	Unboxing and first-use demos

If you work across many niches, pick the three you want more work in — not every category you have ever filmed. Your media kit is also a filter.

Add one line about your filming setup: whether you shoot vertical or horizontal, indoor or lifestyle, phone or camera. Brands asking for UGC ads almost always prefer vertical, daylight or softbox lighting, and an everyday setting that does not look produced. State this clearly so they know you are already set up for what they need.

Section 3: Portfolio Samples

Three to five samples is the right number. More than five and they stop watching. Fewer than three and there is not enough to judge range.

For each sample, include:

• A direct link to the video (Google Drive, Dropbox, or a dedicated portfolio link from a tool like Beacons or Contra — see our UGC creator portfolio guide for hosting options that load cleanly on any device)
• The product or brand
• The hook used in the first two seconds
• Any available performance stat: view-through rate, click-through rate, or simply “used in paid ads for 90 days” — any proof that the content was trusted to run

If you do not have performance data yet, state the hook strategy instead: “Led with a pain-point open: ‘I tried five serums this year. This is the only one I reordered.’”

What if you have no paid work yet? See the section below on spec videos.

Section 4: Rates by Deliverable

This is the section where most new creators undersell or overcomplicate. Keep the table simple.

Template:

Deliverable	Creation Fee	Notes
15-second video	[your rate]	Script, film, edit, 1 revision
30-second video	[your rate]	Script, film, edit, 1 revision
60-second video	[your rate]	Script, film, edit, 1 revision
Photo bundle (5 images)	[your rate]	Edited, delivered in 5 business days
Multi-video bundle (3 × 30s)	[your rate]	Bundled rate, staggered delivery
Paid ad usage add-on	+[X]% per 30 days	Organic social included in base fee

For current rate benchmarks by experience tier, see our full UGC creator rates guide — it covers what to charge at every stage, from first deal to full-time.

Two rules for the rates section:

1. List specific numbers, not ranges. A range (“I charge between this and that”) makes you look like you are guessing. A specific number makes you look like you know your worth.
2. Always include the usage rights add-on line. Brands running your video as a paid ad need to know this upfront. If you do not include it, they will assume organic use rights are unlimited — and they will use your video in ads without paying the add-on. A separate UGC rate card document can expand on this in detail when needed.

Section 5: Contact and Next Steps

Tell them exactly what to do next. Do not make them guess.

Template:

Ready to book? Email [your email] with your brief, timeline, and product details. I typically respond within 24 hours and can begin production within five business days of signing the agreement.

Add a link to your portfolio (Beacons, Contra, or your own site), and optionally a booking link if you use Calendly or similar. Do not include every social handle — only the one you actively use and want brands to check.

What Format to Use: PDF, Canva, or Notion?

PDF is the standard. It opens on any device without an account, it looks professional, and it cannot be accidentally edited. Build your media kit in Canva, Notion, or Google Slides, then export it as a PDF before sending.

File naming matters more than most creators realize. Name the file something the recipient can actually find later: FirstnameLastname-UGC-MediaKit-2026.pdf

Avoid: mediakit.pdf, my media kit v3 FINAL.pdf, or anything with a date that will expire in three months.

When to use a shareable link instead: If a brand asks you to fill in a form or submit a link (common on platforms like JoinBrands or Insense), a Canva view link or Notion page is fine. For cold outreach or direct email, always attach the PDF.

One page or two? One page if you can do it. Two pages if you have enough strong samples that cutting to one page would mean cutting important work. Never three pages. If you cannot fit the five sections in two pages, you are over-explaining.

What to Do If You Have No Stats or Paid Work

Spec videos are your answer — and they are more credible than most new creators think.

A spec video is a mock UGC ad you create for a real product without a paid deal. Pick a product you genuinely use and like. Write a hook, film the video, edit it the way you would for a brand, and add it to your media kit labeled clearly: “Spec / unpaid work sample.”

For each spec video in your media kit:

• State the product name
• State the hook strategy and why you chose it
• Keep it to the same length and format a brand would actually request

Brands hiring new creators are not evaluating your client list. They are evaluating your judgment: did you choose a good hook? Does the video look clean? Does it feel native to the feed? A well-made spec video answers all three questions.

Once you have two to three spec videos in your kit alongside one or two paid samples (even small ones), you have enough to pitch seriously. You do not need to wait until you have impressive stats to send a media kit.

Common Mistakes That Kill Brand Deals

Including follower counts as a primary stat. UGC is not influencer marketing — brands are buying your creative work, not your audience. A 500-follower creator who makes excellent content gets hired over a 10,000-follower creator who makes mediocre content. Leave the follower count out, or add it as a footnote if asked.

Sending a generic kit to every brand. Your niche and samples table should shift slightly depending on who you are pitching. A beauty brand does not need to see your food content in the three featured samples. Keep the same template structure but swap in the most relevant samples for each pitch.

No usage rights line in your rates section. This is the most expensive omission. When brands do not see a usage rights add-on, they assume unlimited rights are included. State it clearly so there is no ambiguity after the deal is signed. This is even more important if you move forward to an agreement — the contract should mirror what the media kit already set as the expectation.

Samples that are private or broken links. Test every link in your media kit before sending it. A broken link in the portfolio section will kill the deal faster than any other issue. Use Google Drive files set to “anyone with link can view,” or a dedicated portfolio tool that does not require the viewer to log in.

Outdated rates. If your media kit still shows rates from six months ago and you have raised them since, brands will expect to pay the old number when they reply. Update your kit every quarter at minimum, and update the date on the file so it looks current.

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Your media kit is not a one-time document. The strongest UGC creators treat it as a living file they update after every two or three new projects — swapping in better samples, adjusting rates as demand grows, and tightening the bio as their niche sharpens.

Once you have the kit ready, the next step is getting it in front of brands. Start with a cold pitch email that leads with the value you can offer and attaches the media kit as a PDF — not as an opening ask, but as proof that you are serious.